Founded in 2018, Edinburgh based Dead Groovy Music was established by Chris Henderson as a techno label to support new and emergent talent from around the world. Working with many talents globally the label became a success and a known name in the scene.
By early 2020 there were two defining sounds of the label and a decision was made to dived the label into two. Dead Groovy Music now focusing on the harder, driving and more industrial side of the genre, quickly becoming a dominant force in the underground scene with continuing success in the hard techno charts. Dead Groovy Deep, our sister label was formed, set out to showcase the deeper and more hypnotic techno sounds found on the label, firmly establishing ourselves at both ends of the genre.